Francesca Andre has a message for everyone with her short film, Charcoal. The main theme of her film is about colorism and its damaging effects on the black diaspora. Her two main characters go through a journey of self-acceptance and self-awareness, and that journey is something Andre hopes is replicated in her viewers.
I’ve had the chance to speak with Andre recently about her film (which you can learn more about in a previous article and the trailer below) as well as her opinions on how colorism affects us. I also asked about the Dove ad that sparked controversy, and how we can heal as a people from our societal wounds. Andre offers clear insight into her own journey towards healing and how we can continue the process of healing in our own lives. Here are highlights from that conversation.
Charcoal can be seen at the Yonkers Film Festival Nov. 3-8.
The inspiration for Charcoal:
Colorism is something that has impacted my life at a very young age. It’s very common in Haiti—it’s not white people versus black people, it’s really lighter skin versus darker skin. At a very young age, I was made aware of that. When I was probably five years old, I received a dark-skinned doll. When I took it home, people started making fun of the doll, saying the doll is ugly. My mother being brown-skinned, my grandmother being lighter-skinned, and my grandfather and my father being darker skinned men, people just made comparisons to the skintones.
Colorism and the lasting effects of racism in the black diaspora:
We’re still dealing with the consequences [of racism] as a people when it comes to economic empowerment, how we are being perceived and anything else—colorism sits right in there. It’s still affecting us, we’re still dealing with it, it’s not a thing of the past. We’re still healing from it. Those of us who are aware and are making a conscious decision to talk about it. You can’t really talk about racism or the advancement of us as a people and not talk about colorism.
Here in America, [the Dove colorism ad] was a mainstream brand that everyone can see, but you have some smaller brands, when you go to Caribbean markets that are selling [similar] products. You have women making skin-bleaching lotion and selling it to other women. I guess for some people here, it’s not as blatant as it is in other cultures—if you go to CVS, you probably won’t be able to find it, right? But it’s happening. It never went away, at least from my experience; as long as I’ve been alive, I’ve always known about these products.
Even thinking about “good” hair,the hair is not closer to our hair texture. It’s something closer to European hair texture. But when you look at our hair and the versatility of our hair, to me it’s like, really good hair! It took me a long time to reprogram myself, my thoughts, and redefine what “good” hair was for me to access [my hair] and accept it, love it, and embrace it…I don’t have any problems with it now.
On how to heal from colorism:
I do feel like we need to start having conversations, and an important part of that is the healing part of that. I think you will see that you’ll find more women going natural more than ever. Here’s what’s fascinating: how so many black women did not know their hair period because they just haven’t been dealing with their hair…they did not know how to take care of their hair; it’s been processed. When they find out what products work on our hair and what they can do to make their hair do this and that. Again, it’s knowledge and healing and more women are stepping out. It’s not a strange thing now to see a black woman with natural hair in the workplace. There was a time when this wasn’t a thing. Now, more people are going natural, embracing it and being unapologetic about it. I feel like we’re going forward. Even with skintones, too—[online campaigns and phrases like] “My melanin’s poppin’,” #BlackGirlMagic—we are healing collectively. I hope the men are using those terms as well; I hope the men are healing because they are also victims of colorism. I hope that we as a people stop the vicious cycle.
…First of all, I think [the first step to healing is] knowing what colorism is. Many people don’t even know what colorism means. It really starts the conversation. It’s hard to change beliefs, but one way we can do that as a people is to talk—ask [about it] and dialogue. Increase representation [in the media] to make women more confident in who they are and how they look. As an artist and storyteller, the way I [change] people is including it and showing it, talking about it and not pushing it away…Whenever I see a girl with natural hair, I tell them “I love your hair” or “I love your twists”; I make it my job to remind them because all the messages they are receiving are the opposite.
How Charcoal can start viewers’ journeys toward self-acceptance:
I think there’s a universal aspect to it. I hope people feel inspired and hopeful. I hope people find some sort of healing or be the beginning of that journey. We all can relate to pain, and the characters go through that, but we can see how they overcome that.♦
This interview has been edited and condensed.
When Chabelly Pacheco – a Dominican-American who moved to Long Island when she was five years old – walks into her favorite Dominican salon on Brooklyn’s Graham Avenue, it’s more like entering a home than a business.
The salon is filled with smoke, hair spray and women of all ages. Everyone in the room greets her: The hairdressers kiss her on both cheeks, while the other customers say hello. Daughters sit alongside their mothers with curlers in their hair, feet dangling from their chairs.
For first-generation Dominican women like Pacheco, these salons can serve as a place to bond with fellow Dominicans.
“I don’t really feel connected to my culture,” said Yoeli Collado, a friend of Pacheco’s who moved to Long Island from the Dominican Republic when she was three years old. “When I speak Spanish, I feel powerful… But other than that I don’t have much I can connect to. So going to a Dominican salon is part of my culture. For me, it’s one of the only ways I can identify.”
Other diasporas have a wide range of cultural public spaces. There are Chinese community centers and Indian music venues, Russian tea rooms and Ghanaian restaurants.
For Dominicans, the salon plays an outsized cultural role.
Fascinated by these spaces – and as a scholar studying women’s issues – I wanted to see how salons and Dominican beauty regimens influence female Dominican-American identity.
I found that although Dominican-American women I interviewed spoke warmly of the salons they frequent, Dominican hair culture is far from glamorous. In many ways, it’s a pricey, burdensome ritual steeped in a colonial beauty standards – a contradiction that young Dominican women are grappling with today.
‘The hair carries the woman’
As in many cultures, Dominican female beauty standards can be burdensome. Though most Dominicans tend to have curly, textured hair, the culture favors long, straight hair. Curly, frizzy or kinky hair is called “pelo malo,” which translates to “bad hair,” and many women feel pressured to treat it.
“I hear my mom say it all the time,” Pacheco said. “‘The hair carries the woman’ – that’s the mantra in my family. If your hair is fine, you’re fine.”
Despite the lively atmosphere of the salon, it’s not all fun. It can be costly, painful and time-consuming.
Sociologist Ginetta Candelario has found that Dominican women visit salons far more frequently than any other female population in the U.S., spending up to 30 percent of their salaries on beauty regimens.
Many Dominican kids don’t have any say over how to style their hair; their parents force them to get it straightened. This was evident in Pacheco’s salon, where young girls tugged at the tight curlers in their hair, complaining that the dryers were burning their scalps.
“You’re taught from a young age that your hair has to be straight to be pretty, to get a job, to get a boyfriend, to be called pretty by your mother,” Pacheco told me.
It all stems from a strict hair culture in the Dominican Republic, where young women can actually be sent home from school or work if their hair isn’t worn in the “preferred way.” Women with untreated, natural hair can even be barred from some public and private spaces.
Though discrimination against curly hair isn’t as pronounced in New York, many Dominican-American women told me that they nevertheless feel the same sort of pressure.
No such thing as black
The Dominican tradition of straight hair has it roots in colonial rule under Spain; it eventually became a way to imitate the higher classes and to separate themselves from their Haitian neighbors, who once occupied their country and championed the négritude movement, which was started by black writers to defend and celebrate a black cultural identity.
Dominicans believe that Haitians are “black,” while Dominicans – even those who clearly descend from African heritage – fall into other nonblack categories.
The process of differentiation is referred to as “blanqueamiento,” which translates to “whitening,” and hair straightening is simply one of many ways Dominicans try to distinguish themselves from Haitians. In fact, even though the Dominican Republic ranks fifth in countries outside of Africa that have the largest black populations, many black Dominicans don’t consider themselves black.
“[Blackness] is a taboo in the DR,” Stephanie Lorenzo, a 25-year-old Dominican-American from the Bronx, explained. “You don’t want to be black.”
According to Yesilernis Peña, a researcher at the Instituto Tecnologico de Santo Domingo who studies race in the Latin Caribbean, there are six established racial categories in the Dominican Republic, and they tend to correlate with one’s economic class: white, mixed race, olive, Indian, dark and black.
Meanwhile, a light-skinned elite has consolidated most of the political power, while many of the country’s black people – who make up the majority of the population – live in extreme poverty. So straightening one’s hair can be seen as an attempt to climb the social ladder – or at least imitate those with money and power.
“When people relax their hair or bleach it, they do it because they want to be closer to the people who hold the power,” Dominican salon owner Carolina Contreras told the magazine Remezcla in 2015.
‘But I like it straight’
Given the fraught history of hair, it’s clear that Dominican salons, with the beauty regimens they perpetuate, are complex, contradictory places.
Pacheco – who grew up in America and loves spending time at the salon – is aware that she’s also tacitly succumbing to beauty norms steeped in racism.
“Obviously it’s a construct, and it puts pressure on women and sometimes I feel conflicted about getting my hair straightened,” she said. “That deeply rooted colonial oppression is still there. But then I’m like, ‘I like it straight.’”
In sociologist Ginetta Candelario’s study “Hair-Race-ing: Dominican Beauty Culture and Identity Production,” she wonders if beauty can be a source of empowerment, even if it means using time and resources, while suppressing one’s “blackness.”
Through her extensive research in Dominican salons in New York, Candelario did find that women can, in fact, empower themselves through these beauty norms. By physically altering their appearance, they could get better jobs and use their beauty as “symbolic and economic capital.”
But she points out that in order for this beauty regimen to exist in the first place, it requires “ugliness to reside somewhere, and that somewhere is in other women, usually women defined as black.”
Reimagining beauty, reinventing space
In 2014, Carolina Contreras opened up Miss Rizos, a natural hair salon located in the colonial city center of Santo Domingo, the nation’s capital.
The 29-year-old Dominican-American wanted her salon to champion “pajón love” (Afro love), and to reimagine what a Dominican salon and a Dominican beauty regimen might look like. The salon, which caters to Dominican-Americans, encourages women to wear their Afro-textured hair with pride.
It was at Contreras’s salon where Stephanie Lorenzo decided to do “the big chop” in 2015: She cut off her chemically altered hair, leaving her with a small Afro.
“Around the same time, I was becoming more in touch with my African roots as an American woman,” she said. “[Cutting my hair] was part of acknowledging that we are also black.”
Back in Brooklyn, Chabelly Pacheco’s hairdresser said that during her 30 years working in salons in the Dominican Republic, Haiti and New York, she’s noticed more women asking for natural hair treatments. In fact, many older Dominican women are now starting to change the way they see their own hair. Carolina Contreras’ mother told me that she decided to go natural to be closer to the way God imagined her.
Contreras, however, is quick to note that the natural hair movement isn’t meant to shame women who do choose to straighten their hair. Instead, it’s simply about making textured hair accepted, appreciated and celebrated.
Perhaps by embracing all different kinds of hair, salons – which bring Dominican women closer to their culture and to each other – can also bring Dominican women closer to their natural selves.
Somewhere on Twitter, there’s someone saying how they’re going to show up to the movie theater once Black Panther is released. When the trailer dropped in June, everyone was talking about how they were going to be decked out in their finest threads to see Black Panther, as if the February 2018 release date will be Easter Sunday.
But what could go into the sartorial display folks might (and probably will) partake in once the film drops? How does one show up to the movie theater to watch the most anticipated, most-hyped, and most-loved history-making Marvel film of all time? Look no further than to the Black Panther trailer itself, which gives you looks and inspiration for days.
Black Panther would be nothing without its adherence to pan-African tribal styles. Black Panther costume designer Ruth Carter said to Elle that she looked to several cultures for the look seen in the film.
“I’m looking at the whole continent and a wide range of people, like the Masai and the Suri. It all becomes a part of the framework of Wakanda. Most people who read the comic books know Wakanda is a mountainous area; it’s a secret place that’s not necessarily trading and interacting with the rest of the world. They’re a little bit more advanced in technology than other civilizations. We are creating that world, and trying to create a culture and pride that feels authentic to the specific location.”
— Pete Souza Petty (@KendraJames_) June 10, 2017
(photos by Rod Waddington and Dylan Waters [Flickr Creative Commons] and Wikipedia)
Now, I’m not suggesting you go to the film heavily appropriating cultures by wearing facepaint and Masai warrior tunics, because even though we’re black, we’re not of any of these tribes from a cultural standpoint (from a DNA standpoint, who knows). If you are from an African nation and you’ve got some stuff you want to pull out to roll up at the theater in, be my guest. For the rest of us black Americans, perhaps the best we can do is Kente cloth, which has become a part of African-American life ever since it was introduced to us back in the 1950s. As James Padilioni, Jr., of the the African American Intellectual History Society (AAIHS)-run site Black Perspectives, writes:
Kente appeared on the radar of most African-Americans in 1958 when Kwame Nkrumah, the first prime minister of independent Ghana, wore the cloth to meet with President Eisenhower at the White House. Coinciding with the Civil Rights and African Decolonization Movements, Black Americans associated Kente cloth with Black politics and the dignity of the African heritage. By the early 1970s, the predominant garment featuring Kente in the United States was the dashiki, a long tunic-type shirt that grew increasingly popular and commodified by the fashion industry. Kente’s appeal within Black Power waned, with Fred Hampton and other Panthers leadersderiding those who wore them. Nevertheless, Kente cloth and dashikis remained staples of urban Black life and received a new layer of significance when adopted by the Hip Hop community in the 1980s.
While this is still a little bit of appropriation, the Kente cloth has taken on a very American-specific identity along with its traditional identity. At some point, many a black person has owned an item of clothing made from Kente cloth. Even I, as a kindergartner, made a cardboard doll wearing a Kente cloth dashiki and hat. I’m no sartorial police, but if you happen to have a Kente cloth shirt, hat, or even a scrunchie, wearing it to the Black Panther screening might be one of the best times you could put that item to some use.
Coming to America
The film referred to the most when writing about Black Panther on Twitter is Coming to America. The comparisons are coming even heavier now that there’s official news there will be a Coming to America sequel. It makes sense–both films are about fictional African nations, both films act as uplifting and positive portrayals of Africa, and both films have become cultural touchtones to black American pop culture (even though Black Panther hasn’t even come out yet).
— Rob Villa (@RobvillaNYNY) July 23, 2017
This mashup of African aesthetics just made me realise Black Panther is like our generation's Coming To America sci-fi reboot https://t.co/wpVxqZNF1e
— Everything In Shaka (@MrBigyemano) July 13, 2017
If they could somehow get this to crossover into the Black Panther world that'd be amazing. https://t.co/nCJowRIi4O
— Leigh Feldman (@Leighzus) September 29, 2017
— Javaris Tharco (@JavarisTharco) September 22, 2017
*writes down in note pad* Today I learned Black Panther is a fan of Coming to America and uttered these exact words in this panel. pic.twitter.com/YfFAG2xYuE
— SJWPennywise (@mvbrat91) December 24, 2016
This is dope! Coming to America / Black Panther mashup. pic.twitter.com/sHUrqdNRtO
— Geeks with Forks (@geekswithforks) June 12, 2017
What y'all wearing to go see Black Panther movie?
— jujoffer (@jujoffer) June 10, 2017
— Et tu Bootay? (@daciatakesnote) June 10, 2017
Fashion-wise, does it make sense to connect Black Panther to Coming to America? Sort of. The two films have different tones they’re trying to accomplish with their costuming. However, the common thread is the goal of making an African nation look like the ultimate African nation–regal, luxurious, sophisticated, and welcoming.
Upon taking apart each film’s costumes, it becomes surprisingly apparent that there are some similar elements in the costuming for Coming to America and Black Panther, such as the Dora Milaje wearing red, which is similar to how the royal handmaidens wear red. There’s also a certain use of furs, bright colors, and headdresses that convey the idea that these nations are not to be trifled with because they will outspend you and out-culture you.
Granted, the connective tissue between these two films is small–the main reason people are drawing parallels to the film is because Coming to America is the only film black Americans have that depict an African nation as thriving, rich, culturally-independent, and on-par with (or exceeding beyond) the European status quo. This gets into a representation issue–if there were more films about Africa that didn’t depict the continent as poor and backwards, then we’d have more films to choose from when discussing the place Black Panther has in Hollywood’s film legacy.
It also doesn’t hurt that Lupita Nyong’o had a Coming to America-themed birthday party, officially crossing the streams between Black Panther and Coming to America.
#WakandansInZamunda (via @winstoncduke) #WeAreWakanda #winstonduke #lupitanyongo #danielkaluuya #danaigurira #comingtoamerica #zamunda #eddiemurphy #africa #blackpanther #getout #thewalkingdead #tchalla #doramilaje #okoye #nakia #marvel #comics #wakanda #panther #afrofuturism #scifi #sciencefiction #fantasy #blerd #cosplayer #cosplay #avengers #disney @chadwickboseman @kaluuya @lupitanyongo @danaigurira @marvel @marvelstudios
I would love to see folks at the theater in Coming to America cosplay. Usually, I hate seeing cosplay when I’m at the movie theater, but for this, I would pull out my phone for to take some pictures. Especially if someone decided to show up wearing a fake lion stole.
If you’re planning on going to the Black Panther premiere in supreme style, then you need to get yourself some Ikire Jones. The brand, led by creative director Walé Oyéjidé and head tailor Sam Hubler, weaves together African textiles and modern, urbane chicness into some of the most fabulous scarves and garments I’ve seen in a while. To quote the brand’s website:
We use design as a vehicle to tell stories that illuminate the nuanced lives of marginalized people. We do so without reproach or pity. But instead, by showing that elegance is not exclusive to any particular culture, hue, or country.
It seems natural, then, for Ikire Jones to be showcased in Black Panther as part of T’Challa’s regal wardrobe. As Oyéjidé said to OkayAfrica, the film will give audience members a gateway into thinking about Africa in a new way.
“I think the beauty of Black Panther, is that even though it’s fantastical, it at least opens people’s minds to the idea that people of African descent can be villains, they can be superheroes, they can be rich they can be poor. They can be whole, complicated humans and nuanced, just as people are from other heritages. So, it really is just about cracking open the door and seeing us as equal to everybody else. I think that’s what a lot of us are trying to do with our art in different ways. It happens to be a film, I happen to be a person who makes clothes, but uses clothes as a vehicle to talk about these things. We’re all basically working on the same issue, just in different ways.”
Here’s more Ikire Jones to whet your whistle:
Jidenna and Black Dandyism
It’s not really in the trailer much, but there is one moment where black dandyism comes to play. That’s when the elder wearing the green suit shows up.
This moment made me think of one of the foremost people in black dandyism in pop culture, Jidenna.
The power of black dandyism comes from taking the colonizers’ clothes and culture and turning it into yet another tool to subvert white control and re-establish black humanity.
Shantrelle P. Lewis, the artistic curator behind Dandy Lion, an international exhibition and platform showcasing the world of contemporary black dandyism, wrote for How To Get Next about the relationship blackness has with fashion, both as a cultural artifact and as a political weapon.
Black people’s relationship to the sartorial, or sewing and tailoring, actualy predates contact with Europeans. We were some of the first, if not the first group of humans, to sew…So, when African tailors came into contact with European fashions, the blending of styles and culture gave way to a new look.
…Over the past couple hundred years, this art of mixing and matching is a skill that many Black men have manipulated to their own advantage to subvert mainstream racist images. Defiant dressing and oppositional fashion, or using fashion and style to subvert social-political norms, have a long history among Black people in the West–we’ve been using it as an instrument of resistance for 400 years.”
That power can certainly be seen in the elder’s sartorial choices–mixing brightly-colored, tailored pieces with a traditional, yet matching, lip plate. The same type of suiting can be seen on Jidenna, carrying the tradition of black dandyism into a new generation of “Classic Men.”
Jidenna’s black dandyism also makes sure to weave in African textiles and patterns, reflecting Jidenna’s Nigerian background. If you want to arrive in style at the Black Panther screening, try the dandy route and wear classic cuts mixed with traditional prints and statement colors.
More examples of contemporary black dandyism:
Lots of Crack, Snapple, Pop! Thank you @palermohollywoodcph ! || #Repost @palermohollywoodcph ・・・ /DANDY LION/ Funk it up with colours – life’s simply too short for black & white ? Extraordinary inspiration in this ‘Black Dandy & Street style’ 350,- Link in bio. Thank you neighbour @sneakersandcoffee for ? #vibrant #neon #colours #dandy #style #fun #funky #fashion #rebel #expressyourself #inspiration #bookstagram #books #colourful #copenhagen #jægersborggade #palermohollywoodcph
…….because every picture tells a story. ? @lxve6 , @blgsam1 #afrodandy #afrodandyism #formalwear #classy #clean #dapper #dandylion #asianstyle #highweistpants #details #blackdandy #fashionblogger #styleblogger #instaphoto #suitsandties #blackmenwithstyle #mensfashion #menswear #style #menswearblogger #mensweardaily #menstyleguide #simplicity #pittiuomo #gq #gqstyle
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How do you plan on dressing to attend once Black Panther premieres?