You’ve probably been hearing about the All Def Movie Awards. The event, which will air via Fusion and sponsored by Fusion, CROSS Pens, ADD, Ciroc, and Celsius, has been thought of as an answer to the Oscars, but it aims to be much more than that; it hopes to acknowledge and honor the talent Hollywood as in industry routinely neglects.
“The All Def Movie Awards are meant to fill a generational and cultural void — just as the MTV Movie Awards did,” said Sanjay Sharma, President and CEO of ADD. “FUSION is the perfect partner to celebrate the uncelebrated, and use comedy to encourage honest dialogue and action.”
The All Def Movie Awards celebrate the year’s best films in categories that are both traditional and light-hearted. Members of the public voted on two categories, which included Best Picture contenders BEASTS OF NO NATION, CHI-RAQ, CONCUSSION, CREED, DOPE and STRAIGHT OUTTA COMPTON. Other awards during the show will honor Best Actor, Best Actress, Best Director as well as Best Bad Muh F**ka and other often overlooked categories, such as Best Helpful White Person and Best Black Survivor in a Movie. Legendary actor and recording artist Will Smith will be recognized with the ADMA’s first Lifetime Achievement Award, and writer, producer, director and social activist Norman Lear will receive the Vanguard Award for his enduring contributions to entertainment that helped foster an essential dialogue about race and race relations. Tony Rock hosts the special which features celebrity guests including Tyrese Gibson, Nick Cannon, Terry Crews, Marlon Wayans, Vivica A. Fox, King Bach, Sannaa Lathan, Regina Hall, Robert Townsend, Bill Duke, Gary Owen, and Jerrod Carmichael, among others.
The event recently wrapped up, and the first images from the black carpet and backstage have been released!
Celebrities, including Michael Ealy, Robin Thicke, Tony Rock, Robert Townsend, Russell Simmons, Snoop Dogg, Amber Rose, Marlon Wayans, Ice Cube, JB Smoove, Nick Cannon, Michael Yo, Tyrese Gibson, Mike Epps stopped to Make their Mark with CROSS Pens by signing a commemorative poster. The poster will be auctioned to raise funds for #FlintKids, which is supporting the children and families affected by Flint, Michigan’s water crisis.
Here’s more about CROSS Pens:
CROSS has always championed the pursuit of greatness. From the spark that inspires a passion. To the hard work and creativity needed to make it happen. It takes courage and a lot of heart, but those who take this path are the ones who make their mark on this world.
The story of the CROSS brand begins in 1846 when artisan Richard Cross, in partnership with his son Alonzo Townsend Cross revolutionized fine writing instruments. Their early mark of entrepreneurial excellence included tools refined through more than 100 patents and accented by the spoils of the California gold rush. Still positioned to set the bar for what it means to symbolize achievement, human potential and usable luxury, CROSS seeks to provide those possessing extraordinary vision and a strong entrepreneurial spirit with the tools needed to make their mark. How do you #MAKEYOURS?
The All Def Move Awards will air this Sunday (Feb. 28) at 7 p.m. on Fusion.
Photo credit: Brady Willis